The loyal customers must get additional vantage points for the loyalty shown towards the brand.
This can be done by giving the customer some kind of Unique ID which can be used the customers
1)in case of new purchases by the same customer.
2)it can be also be used by some other customers who have been promoted the same product by the existing customers.
3)a relatively large chain can be built by the company and the members keep on getting the loyalty benefits during the customer life cycle of huge and loyal customer base.
4)these customers act as brand ambassador for the company by their word of mouth stories .
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