Saturday, November 14, 2009

Life long Investment ..Brand You.

I have seen many Non Ivy League Management graduates who do everything possible even if it means faking in the interview to grab a job.But once they get it they change their stripes fast.They immediately forget every commitments and assurances given during the interview.

People take their jobs very casually and they act as they need incentives money for doing their basic job.Once squeezed himself in the saddle he is king.He creates an environment that all the MNCs are opening their coffers for him and still he sticking to the present organization with some invisible umbilical cord.
These breed will wax eloquent on the hyped investments available in the market.They will share their Investment acumen as gospel truth and will start their day with share market and only remember their paymaster after the closing bell of the share bazaar.

We can find every third person with these attitudes in every organization worth the name.However they forget that the stable career they are enjoining the benefits off and is the best Investment!!

Why does our career not become the best Investment tool?

First thing first the process of Investment starts with the Brand or the scrip which needs to be invested in.In our case its YOU.

How do you create a distinct brand identity?

1)Give yourself the traditional 15-words-or-less contest challenge.
2)Start by identifying the qualities or characteristics that make you distinctive from your competitors -- or your colleagues.
3)what is the "feature-benefit model" that the brand called You offers? Do you deliver your work on time, every time?
4)What do I do that adds remarkable, measurable, distinguished, distinctive value?
5)What do I do that I am most proud of?
6)What have I accomplished that I can unabashedly brag about?
7)What do I want to be famous for? That's right -- famous for!
8)So how do you market brand You?
9)What makes You different?
10)Start today...You are a brand.

Real Life Leadership Situations..Big fight against Big "C".

I was in midst of the Training program which I felt was Godsent as I always longed for some good free training program to make myself future proof with an alternative career.The training was full of workshops and the trainer the West Indian looking Gary Sobers type looking tall Indian A.W.George never made us sleep in the program which normally happens in all corporate training which are nothing but paid holidays.

During one such workshop my dog like trained ear caught someone saying about being a Big "C" survivor.I could fleetingly saw the person being the oldest among us mentioning about Big "C".After the training I was desperate to talk to this colleague of mine.

Fortunately he gave me lift in his sedan till my guest which was some 1 hour from the venue of the training.As he negotiated through the Mylapores,Anna Salais of Chennai I started talking about his daring conquest against cancer which for most us has no answer.I was amazed to listen to his instincts to outwit the disease and relive the life which would have slipped out of hand for most of the less mortals like us.

Throughout the journey I could feel my myself very lucky to be seated beside God's own child.The good thing about him is you cannot make out from his appearance about the pain he had gone through to make his family proud and for giving hopes to many human being on how positive attitude can make cancer also beg in front of mankind.

Long live my friend ..Long live Positivity!!!