Saturday, November 14, 2009

Life long Investment ..Brand You.

I have seen many Non Ivy League Management graduates who do everything possible even if it means faking in the interview to grab a job.But once they get it they change their stripes fast.They immediately forget every commitments and assurances given during the interview.

People take their jobs very casually and they act as they need incentives money for doing their basic job.Once squeezed himself in the saddle he is king.He creates an environment that all the MNCs are opening their coffers for him and still he sticking to the present organization with some invisible umbilical cord.
These breed will wax eloquent on the hyped investments available in the market.They will share their Investment acumen as gospel truth and will start their day with share market and only remember their paymaster after the closing bell of the share bazaar.

We can find every third person with these attitudes in every organization worth the name.However they forget that the stable career they are enjoining the benefits off and is the best Investment!!

Why does our career not become the best Investment tool?

First thing first the process of Investment starts with the Brand or the scrip which needs to be invested in.In our case its YOU.

How do you create a distinct brand identity?

1)Give yourself the traditional 15-words-or-less contest challenge.
2)Start by identifying the qualities or characteristics that make you distinctive from your competitors -- or your colleagues.
3)what is the "feature-benefit model" that the brand called You offers? Do you deliver your work on time, every time?
4)What do I do that adds remarkable, measurable, distinguished, distinctive value?
5)What do I do that I am most proud of?
6)What have I accomplished that I can unabashedly brag about?
7)What do I want to be famous for? That's right -- famous for!
8)So how do you market brand You?
9)What makes You different?
10)Start today...You are a brand.

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